Own a business, become a real estate mogul, customize yourself and your properties, socialize, explore, complete missions, join in events solo or with friends, compete in PvP, and earn passive income. Climb the ranks of Niftian society and become a mayor, take your seat on the city council, and decide the future of your town. Maybe even become the one and only Governor, using the top echelon of power to help those around you, or maybe just serve your own interests. It's your choice.